Avid Interplay Pulse (MPD)
Interplay Pulsed (MPD)
Interplay Pulse simplifies, speeds, and unifies distribution of content to diverse channels and devices, enabling broadcasters to shape a total audience experience. Interplay Pulse links production with distribution to web, mobile and social media outlets by orchestrating workflow and automating file preparation and transcoding. It provides a single interface within iNEWS or Interplay Production to create and deliver content to any selected destination platform.
Benefits of Interplay Pulse multi-platform distribution
Deliver a cohesive, multi-channel audience experience
Interplay Pulse provides a platform to strengthen your brand affinity, build audience share, and increase ad revenues by more efficiently and effectively reaching and engaging audiences across the most relevant platforms for you.
Add compelling, complimentary content
Addressing new media consumption trends and the need to easily create and deliver compelling, complimentary content, Interplay Pulse provides a seamless, integrated workflow for content distribution to multiple channels.
Future-proof your investments
Interplay Pulse leverages existing systems and accommodates your business needs and market requirements as they change and expand.
Top Features
Seamless workflow integration
Leverages iNEWS and Interplay Production to simplify and extend your existing workflows, and provide access to assets and metadata through a single interface to create, version and publish content to various platforms.
Story sharing
Enables on-air and web journalists to share assets and stories by automating content sharing between iNEWS and a web CMS to improve overall asset re-use and minimize redundant content acquisition.
Social media publication
Lets journalists leverage video, pictures and text to develop compelling social media messages as part of the core creation process. Video assets are automatically transcoded and published to the online video platform with video links embedded in the social message.
Story-centric publishing to any platform
Journalists can focus on creating a compelling story and easily publish to any platform from iNEWS or Interplay Production using fully automated transcoding and delivery processes with integrated review and approval.
Avid Services and Avid Advantage support
Avid Services employs industry-standard workflows and best practices to position your organization for growth and profitability. Once deployed, Avid Advantage support helps ensure your continued success.
